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 V.22 No.29 | July 18 - 24, 2013 

Book Review

Unlocking Your Inner BAMF

You Are a Badass

Author and success coach Jen Sincero takes the self-help book to another level with her cutthroat humor and in-your-face attitude. In You are a Badass, she takes you through 27 chapters of life-changing insight, inspirational stories and exercises to help unlock your inner BAMF-ness.

You Are a Badass aims to help you start on the path of self-discovery. Chapter by chapter, Sincero wants to help you create the relationships, money, career and overall life you have always wanted and desired. In order to change the beliefs and behaviors that keep you from getting what you want, says Sincero, “You need to get out of your own way.” Sincero relies on her humor and attitude to make this book as entertaining as a self-help book can be. She makes you ask yourself eye-opening questions such as: Why am I here? What is it that I do not like about my life? and How can I change my life now?

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Sincero takes you on a journey that will bring you out of your comfort zone. She makes you confront your fear and teaches you how to let go of it. The underlying theme throughout the book is to love yourself because no one else will love you better than you do. This is definitely a book that does not beat around the bush. It helps you take a deep look within yourself and weed out the fear, loathing and self-doubt that you have accumulated throughout your lifetime. The 27 thoughtful, well-written chapters are worth it—by the time you finish the book, you will understand the secrets to a life you deserve and how awesome you really are at controlling the outcome of your life. In other words, you’ll realize how much of a BAMF you really are!


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