When I read "Burque" I'm reminded of the dorky kid in middle school who thinks he'll be cool with a nickname. He picks one, possibly with help from his mom, and insists his friends use it. They only use it to mock him.
I like The Alibi except when they push "Burque" on us like the dorky middle school kid. (Even the dorkiest kid eventually knew to drop the nickname. When will The Alibi figure it out?)