Can't Get A Date Online? Try Lying.
You're filling out the form at your favorite online dating site, and you get to the bits where, well, you feel like you fall a little short. Do you a) just say "what the hell" and go 100% honest, or b) give your vitals a wee bump? Online dating site OkCupid has compared the user data it gets to demographic data and finds that you (and most others) go for the bump. And why not? According to the stats, the difference between $40k and $60k a year, or 5' 6" and 5' 8" can be measured in a greater frequency of messages, better chances to meet people, and, one would hope, more sex. Check out the full post for juicy tidbits on the other sweet little lies we tell (at least the ones that can be summoned from piles of metadata and statistics).