This Week In Games 7.17.10

The Guild. Codex contemplates.

Check out these great Club Nintendo giveaway shirts.

Valve's new game, Alien Swarm, is a free, four player coop bug hunt, and will be available through Steam on July 19.

Season 4 of The Guild has launched!

PEGI replaces BBFC as the legally binding video game ratings standard in the UK.

Blizzard gives a calm and reasonable explanation of Real ID. Extremely calm, in fact, considering their forum goers' behavior during the debacle. Democracy in action?

Many, many people voiced their privacy concerns to the ESRB during the Real ID mess, and, with almost hilarious irony, the ESRB CC'd about 1000 of them at once.

A Song of Ice and Fire video game announced: A Game of Thrones: Genesis.

Red Dead Redemption is an unqualified success, and has held the top sales slot for the second month in a row. So that must be why Rock Star San Diego laid off a bunch of Red Dead developers.

For all of you retail-box haters, StarCraft 2 will be available digitally on day one.

Double Fine is working on 4 small games, and there will be no Brutal Legend 2.

Sony announces a variety of Playstation Move bundles and pricing.