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V.22 No.10 | March 7 - 13, 2013

Annual Report 2013

Squeezed Juice Bar
Type of business:
Fresh, raw juice bar

Ryan & Vickie Fellows


Business Address:

7900 San Pedro Dr NE Ste A12
Albuquerque NM 87109
505 821-1437

Business Email:

Business Website:

Number of Employees:

What is your business philosophy?
Our intention is to provide fresh, healthy and convenient foods that nourish the body with organic and locally grown products whenever possible. We believe in the "farm to table" concept, supporting the local economy and encouraging community and sustainability.
Why did you choose to do business in Albuquerque?
Squeezed Juice Bar is as local and home grown as you can get! The owners, Ryan and Vickie Fellows are natives of Albuquerque and have more than 20 years of experience as business owners and entrepreneurs. They both share a passion for juicing and finding a quick, healthy high energy meal to fit into their busy schedule raising their three daughters. They decided to create their own, unique juice bar concept rather than purchase an existing franchise. They wanted a neighborhood style juice bar were you could get the finest quality juices and smoothies, with consistent customer service in a vibrant atmosphere. In addition to Squeezed Juice Bar, they have owned and operated multiple successful businesses including Blue Sky Images, Southwest Photographic Lab, Cold Smoke Photography, SAFE US Defensive Firearms Training and the Hello, Deli!
What motivates you to succeed besides the desire to make money?
"It’s the feeling of making progress every day toward a meaningful goal. We are so motivated because it was clear to us that no one else was doing what we wanted to do. We were determined to be different and to really offer a healthy, fresh alternative to fast food. The challenge was to figure out how to do it, but the motivation never faltered. Once we launched our business, people all over the city have been sending in comments praising us for the idea that they have been waiting for! We don't see how anyone could succeed without being totally excited about their product. Our mission was so specific from the beginning; it was easy to keep our eye on our goal and where we want to go," says Ryan Fellows.
What do you offer that the competition doesn't?
At Squeezed Juice Bar we use only fresh fruits and vegetables. Our juices, smoothies and bowls are made to order, right on the spot with fresh, raw, whole fruits and vegetables—NO sugar and NO preservatives. Sure we have "boosts" like spirulina, wheatgrass, whey or rice protein, multi-vitamin, chia and flax seed, if you need a specific boost. But most of our customers simply get their nutrients from the ingredients themselves. Try Squeezed popular Crystal Clear Cleanser—a complex yet balanced blend of carrot, apple, celery, beet and wheat grass; Liquid Sunshine—a simple, perfect blend of apple, orange, kale and lemon that pops with a blast of fresh ginger; the refreshingly fruity Grapple Blitz—grapefruit, apple, lemon and ginger, sure to quench your thirst. Squeezed smoothies, made with fruits, juices, fat free yogurt, skim, soy or almond milk, explode with flavor. Try a taste of the refreshing Tropical Vacation—pineapple, banana, mango, orange, shredded coconut and lemon; the popular So Berry Slim—raspberry, blueberry, strawberry, skim milk, protein and weight loss boost; or our delicious Nutty Yummy—banana, almond butter, skim milk and honey. We also offer Pre and Post Workout smoothies that are great tasting and well balanced. Squeezed also offers a variety of Acai Bowls. These refreshing and energizing Acai Bowls are very nutritious; they contain high levels of antioxidants, dietary fiber and omega-3 fatty acids. The antioxidants in the acai berries can boost your immunity and help keep your body free of toxins. Try our Brazilian Fusion—organic Brazilian acai berries, raspberries, banana and skim milk topped with sliced banana, berries, organic granola and honey. And don't forget to try our other eats. The freshly baked scones and muffins come in many varieties. You can always treat yourself to a fresh yogurt, organic granola and fruit parfait. Or try our delicious Orzo, Quinoa or Tabouli blends. Whether you want a juice, smoothie or freshly made eats, you can order from our taste-tested, well-balanced blends, or if you're feeling inspired, you can even create your own combo!
How would you define your position within the marketplace or within your market segment?
We are Albuquerque's only exclusive raw juice and smoothie bar!
What are your growth goals?
"We plan to open two more locations within the next year, with wider expansion plans in the future.
What's your favorite saying or quotation?
“Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” ? Apple Inc.

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