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V.22 No.10 | March 7 - 13, 2013

Annual Report 2013


Weekly Business Profile


High Desert Yoga

Owners:
Zoreh Afsarzadeh, Founder and Owner Heather Lee Farrell, Studio Director

Business Address:

4600 Copper Ave NE
Albuquerque NM 87108
(505) 232-9642

Business Email:
yogainfo@highdesertyoga.com

Business Website:
www.highdesertyoga.com


How did you get started in this business?
I started taking yoga classes to balance my thyroid and help my back pain. Yoga gave me a better life with vibrant health and so much more. Then, 20-something years ago, I decided to share the gifts of the practice with everyone by beginning to teach yoga and opening High Desert Yoga.
What is your or your company's greatest asset?
Amazing teachers who are dedicated to sharing their knowledge of yoga (some with more than 40 years of teaching experience) and by bringing internationally renowned yoga teachers to conduct workshops here in Albuquerque at HDY.
What are your strongest business traits?
Making yoga accessible to everyone; besides regular yoga classes for all levels, we offer a wide variety of specialty classes such as family yoga, prenatal, kids, mom and baby, back care and therapeutic needs, senior yoga, cancer care yoga, scoliosis yoga and more.
What motivates you to succeed besides the desire to make money?
The desire to serve and help. Although abundance continues to flow, money was not the motivation.
What significant changes have you implemented recently?
We built a Healing Arts Center at our site; it offers holistic health services like Oriental medicine, acupuncture, physical therapy, massage, natural facialists and more.
What successes in the past year are you most proud of accomplishing?
We have become more of a school of yoga by offering a wide range of training for prenatal care, kids and seniors as well as comprehensive 200 and 500 hour yoga teacher trainings. We also expanded to many off-site programs including Lovelace Women's Hospital and several Albuquerque schools.
How do you maintain your competitive edge?
By focusing on our strongest points: dedicated and well-trained teachers. There is only one HDY, and it is unlike any other studio in the country!
What do you think is the biggest obstacle in operating a successful business?
Ego and greed
What was your best business decision?
Purchasing our property in Nob Hill and building our holistic health center.
What contributions to the community (charitable or otherwise) are you most proud of?
We have offered free cancer classes to students for the past decade. We also teach volunteer classes at women’s shelters, for students in wheelchairs, and we have a scholarship program for underserved youths and adults.
How has the internet affected your business, and how do you think it might affect your business in the future?
It has opened the door to unlimited possibilities. We have students from all over the USand worldjoin us for our workshops, trainings and retreats.
If you had to choose another career or start another business, what would it be?
There is not another career that could nurture my body, mind and spirit the way yoga does. This is it for me. I am living my dream life here in Albuquerque, teaching and offering retreats around the world.
What's your favorite saying or quotation?
Remain in the state of tranquility, and resist the temptation to struggle.
What do you look for in prospective employees?
Sincerity and a desire to serve and study. A good student makes a good teacher.

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