V.22 No.10 | March 7 - 13, 2013
Annual Report 2013
Weekly Business Profile
Type of business:
Retail Women's Accessories & Clothing
2047 South Plaza NW (Old Town)
Albuquerque NM 87104
New Store in Old Town, Catherine’s Cache!
Every line carried at Catherine’s Cache has a story, and Catherine and her family are happy to share it with you. The stories speak of people’s ingenuity and brilliant successes: •The artists whose jewelry wound up in Emmy and Academy Award celebrity gift bags. •The pharmacist whose demanding travel schedule led an innovative shoe concept she pitched on Shark Tank TV. •The mother who invented a solution for purses with no interior pockets (like the one her son gave her). •The designer of 40 years for Ralph Lauren who found women's clothes more interesting, and created his own successful fashion line. •The college project that turned recycled items into iconic purses that continue to evolve.Everyone loves a success story. They are inspiring, and Catherine’s Cache aspires to continually add more lines—and more stories—to share. As you enter Catherine’s Cache, you may get the feeling you are being welcomed into their home. It's a spacious, comfortable environment with plenty of seating and complimentary refreshments. For those customers who prefer to explore at their leisure, keep in mind that some products do require demonstration. Ultimately, the goal is to let shoppers know they are appreciated. “We want our customers to feel welcome and un-pressured, and to have an enjoyable experience.” You may find Catherine Cache’s approach to doing business a bit uncommon in this day and age. It's the way Catherine remembers businesses operating when she was growing up, and she adheres to those same standards. Complimentary gift-wrapping is offered and gift certificates are available. With many items being one-of-a-kind, layaway is also an option. With a more traditional approach to doing business combined with contemporary and innovative product lines, Catherine’s offers the best of both worlds. “There will be a website and Facebook and Twitter accounts coming very soon, but for now we are relying on word of mouth.” David and Catherine Webster opened their first Catherine’s Cache in 2003 in rural Pennsylvania. The vision was to introduce high fashion and accessories from metropolitan areas to a town that did not have access to them. Catherine grew up in a small town; after years of living on the West Coast and studying abroad, she knew that all women were looking for something different, something special. Their quest for fashion and accessories took them to shows in New York City; from there, they were able to introduce fashions from the runways of Montreal, up-and-coming designers of New York and artists from around the world. In 2006, a second Catherine’s Cache opened in Catherine's own home town. Their third venture, a high-end consignment store called The Compass, opened in 2009 with a focus on raising money for local charities. When Catherine relocated to Albuquerque her manager carried the torch and purchased the business. But that small town charm was not left behind. Catherine’s career has been in the making for more than 26 years: She has achieved national recognition for her successful business practices and sales achievements, produced a training video, and coordinated multiple fundraisers with fashion shows. She has also done motivational speaking and has been featured in print, television and radio. Catherine’s Cache had the unique opportunity to prepare several Miss America pageant contestants for their judge’s interviews, and Harry Howard, CEO of How To Consultants, Inc. spoke his experience in seminars nationally.
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