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Weekly Business Profile

Type of business:
Electronic Cigarettes, E-Juice, Mods

Jonathan Lomax

Business Address:

5612 Menaul Blvd NE
Albuquerque NM 87109

Business Email:

Business Website:

Number of Employees:

What was your first job?
Paper route
How did you get started in this business?
A friend
Why did you choose this business?
To help people quit smoking cigarettes and provide them with the best mods, batteries, tanks, and an all organic or synthetic e-juice flavor option.
What is your business philosophy?
To provide the best possible products and outstanding customer service.
What is your educational background?
2 years college
What is your or your company's greatest asset?
My faith in Jesus.
What are your strongest business traits?
Why did you choose to do business in Albuquerque?
To provide an positive alternative to smoking to the outstanding people of my hometown.
What motivates you to succeed besides the desire to make money?
To better peoples lives.
How is operating your own business different than you expected?
The rewards of working with my employees is extremely gratifying.
What significant changes have you implemented recently?
More web based advertising and reaching out to reward our customers.
What successes in the past year are you most proud of accomplishing?
Developing out other locations, our El Paso location in particular.
What do you offer that the competition doesn't?
Better pricing and our diverse warranty policy.
How do you maintain your competitive edge?
Knowing what our competition is offering and working to be on the cutting edge of new products while providing a better customer service.
How would you define your position within the marketplace or within your market segment?
What do you think is the biggest obstacle in operating a successful business?
The daily grind.
What was your best business decision?
To open a business and move forward to benefit our outstanding customers.
What was your biggest missed opportunity?
Not opening our business sooner.
What are your growth goals?
We want to expand our business market exponentially and reach new customers.
What is your company's greatest challenge?
Our advertising reaching out to new customers and maintaining a proper place in the business market.
What contributions to the community (charitable or otherwise) are you most proud of?
An active life in my chirch
How has the Internet affected your business and how do you think it might affect your business in the future?
Its a valuable tool we are using to the upmost to expand and reward customers.
In what area of your business do you invest the most energy?
Employee relations
If you had to choose another career or start another business what would it be?
Selling used cars
What words of wisdom would you offer to someone starting their own business?
Work, work, work.
What's your favorite saying or quotation?
Proverbs 27:17 17 As iron sharpens iron, so one person sharpens another New International Version (NIV).
If you had a chance to live anyone else's life, whose life would it be?
Joseph, son of Jacob
What book are you currently reading or what's your favorite book?
The Holy Bible
Do you have a hero or mentor-business or otherwise?
Jesus Christ
If there is one thing about Albuquerque or New Mexico that you could change, what would it be?
More lakes, rivers and bodies of water.
What do you look for in prospective employees?
Past work history, dedication to job performance, responsibility and a open friendly demeanor.
What inspires you?
Heaven and benefiting my fellow man.
Three passions outside of work?
My faith, family, and friends.
Why switch to E-Cigs
Cigarettes contain 4,000 chemicals and 43 carcinogens in addition to the nicotine. The “juice” in E-cigs doesn’t contain those chemicals and carcinogens—only nicotine, if you choose to include it, and a carrier fluid that produces the vapor. This fluid is the same kind of carrier that is used in asthma inhalers and nebulizers—it’s safe and nontoxic. The amount of nicotine you add can be varied based on personal preference. The vapor contains no pollution, and is virtually odor free.

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