Weekly Business Profile
The Natural Pet Nutrition Alliance
Type of business:
Pet Retail Business
Rio Rancho NM
Who is the Natural Pet Nutrition Alliance?
We are a unique collection of small businesses in the Albuquerque, Bernalillo and Rio Rancho area. All of us believe and promote a healthy/natural approach toward all pets. We provide services such as Pet Nutrition, Natural Remedies and Grooming along with stocking hundreds of safe and humane products and accessories. We are not in competition with each other; we are in competition with the big box stores. Thus, we often refer customers to other alliance members for various needs. We understand that small businesses should support each other instead of tear each other down. We decided to come together to help the Greater Albuquerque community by using our combined knowledge and resources.
What is your business philosophy?
Our philosophy is to provide the best products for your pets while helping them stay as healthy and natural as possible. We believe nutrition is the cornerstone of good health. As with people, a more biologically appropriate diet is a critical part of your pets’ health and will go a long way to reduce vet bills and health issues.
What do you offer that the competition doesn't?
We all exclusively offer natural, healthy foods. We also offer a world of information regarding pet health issues and nutrition. From natural flea and tick treatments to nutrition and skin/coat health and maintenance. Have you ever gone into a store and asked the staff and received "I don't know" or the "blank stare"? This will not happen with us. We constantly research, train and learn as the market evolves. This is not a "job" for us. It is what we love.
How does shopping with small businesses benefit the local economy?
Our biggest competition are the big-box corporations. On average, 40% of the revenue these corporations make in our community stays in our community, as opposed to 70% when spent in one of our businesses. If every family in the Albuquerque metro area spent just $10 a month in one of our businesses instead of a national chain, more than $27,307,195 would be directly returned to the Albuquerque community. That means better schools, better roads and more support for police, fire, rescue and shelter departments. Together we can build a stronger local economy.
What is your company's greatest challenge?
We believe that right now our biggest challenge is educating the public. Many of the "standard" approaches to caring for our pets are based on opinion, false claims or just long-standing myths, like dry food cleaning your pet’s teeth. As a group of well-informed and concerned local retailers, we are willing to share what we have learned for the betterment of our local pets.
In what area of your business do you invest the most energy?
Learning and imparting our knowledge to better serve the customer with great customer service. As small businesses, many times we cannot compete with the big guys on a price level. However, we can surpass them in the knowledge and customer service department. Every owner and every pet has different needs, and we are here to help fill those needs in the healthiest way possible.
What contributions to the community (charitable or otherwise) are you most proud of?
All of us help many rescue organizations through fundraisers, donations, volunteering or adoptions. In special cases, we use our specific expertise to help solve a rescue dog's ailment, such as natural solutions for internal/dietary issues or a skin and coat condition, as in a recent case of Demodex Mange.
What are you hoping for the future of the organization?
The Albuquerque area is already well ahead of many other places with regard to animal welfare ordinances and the population's love of pets. There will always be more work to be done and issues to engage. In the future, we hope that through our combined power, we will be able to organize large events that will benefit the community as a whole. The possibilities are endless!
What motivates you to succeed besides the desire to make money?
Each member of the Alliance went into business for one simple reason: to improve the health and well-being of your pets. We’re here because we care—it’s that simple. More than 90% of pet guardians still buy their pets’ food at grocery stores and big-box stores, but most of the foods and products offered in those stores aren’t produced with the final consumers—pets—in mind. Most mass-produced pet foods are manufactured with the greatest potential of profit in mind, including a disregard for quality ingredients. In contrast, the foods and products we offer in our stores are carefully selected for the quality, safety and biological appropriateness of their ingredients. We’ve all made the conscientious decision to not sell foods that are full of cheap fillers, dubious meats, or artificial dyes and preservatives. We truly want your pets to be happy and healthy.
What inspires you?
Along with every person who walks into one of our stores, there is a companion animal who needs us to be an advocate for his or her health. We’ve all seen firsthand with our own pets the benefits of good nutrition, and we want to share our knowledge and experience with every pet parent we encounter.
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