Weekly Business Profile
New Mexico Xtreme Sports Association
Type of business:
Nonprofit Sports Organization
508 First Street NW
Albuquerque NM 87102
Number of Employees:
What is NMX Sports?
We expose youth to nontraditional or extreme sports. If it doesn’t have a ball, we do it. Although many of our events are off-site, we are under the same roof as Warehouse 508, and the two programs interact.
How many youth do you serve?
We maintain school clubs throughout Albuquerque, which range from eight to 45 members each. We reach out to those who have never done a sport as well as host competitions for amateurs and semi-pros. Hundreds of kids are involved.
Give us a sample of events and activities.
We just completed the “Best Served Cold” snowboarding, ski and slope-style contest in Angel Fire. Our next event is a “Rail Jam,” where we will build a fake hill with scaffolding and snow. We partnered with Blades in Rio Rancho to use the shaved ice from their Zamboni. We do kayaking, rappelling, caving and ice climbing, to name a few.
How did you end up in this business?
I’ve skateboarded for 20 years and have snowboarded for seven. I’d been the marketing manager for Industrial Rideshop, organizing sporting events across the Western U.S. I knew NMX as a sponsor, and when the previous director left, I jumped on the opportunity.
What business accomplishments are you most proud of?
I’m proud of the molding that we’ve done with Warehouse 508 and also the Extreme Sports Art Show. We take a bunch of broken skateboards and ski equipment and distribute it to artists. They create with it, hold a silent auction and donate the money back. People see arts and sports as two separate things, but they are connected in many ways.
What do you enjoy about doing business in New Mexico?
I love the outdoors, and I’m lucky enough that my job takes me outside for all four seasons. In El Paso, we only have two seasons: summer and Christmas.
The kids run it all. We create employment opportunities for our youth so they can make money in the sports industry without being a professional athlete, whether its event coordinating or photography. It’s all about building that confidence and opening up a new world.
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