The Match-Up: Two time-tested militaristic toys go head-to-head. Mattel’s G.I. Joe became an action figure in 1964. Milton Bradley’s Battleship became a board game in 1967. Joe’s got multiple toy lines, several successful TV cartoons and a previous film (G.I. Joe: Rise of Cobra). Granted, Rise of Cobra wasn’t all that good. But Battleship? What’s it got—other than a bunch of plastic pegs and a $35 million opening weekend? The trailer for Retaliation actually makes it look like fun. Plus, Bruce Willis climbs on board to play “Joe Colton”—that’s the official name of the original 12-inch G.I. Joe figure! The Winner: G.I. Joe
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