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Czech Dream

This alternately hilarious and uncomfortable documentary chronicles the largest consumer hoax the Czech Republic has ever seen. Two students from the Czech Film Academy (directors Vit Klusák and Filip Remunda) commissioned a leading advertising agency to organize a massive campaign for the grand opening of a new Wal-Mart-like superstore. The store was a fake, but the consumer frenzy kicked off by the media blitz provoked extreme reactions from the Czech people and was even discussed in the nation's Parliament. In Czech with English subtitles. 87 minutes