It's not the the CIA, the Vatican, the Freemason or the Illuminati who control the world. It's advertising. Advertising from evil space aliens. OK, so John Carpenter's They Live more or less explored this territory. But this effects-filled, Russian-made mindbender sends us into a dystopian future in which one man holds the key to unlocking a worldwide conspiracy involving viral marketing gone awry. Seems our hero is the only one capable of seeing the bizarre and terrifying creatures behind the ads trying to control our brains. Or are these creatures simply another marketing stunt? Or is there something else going on? This movie makes no sense. 106 minutes R.