A roundup of food news from around Albuquerque and the state
By Nora Hickey
Contain your excitement
Green chile reality
We’ve seen their smiling faces in the salsa aisle, and soon we may witness a whole new dimension of El Pinto owners John and Jim Thomas. Smart Skirts Entertainment and Media Meld Studios of Los Angeles are developing a deal to feature the long-loved New Mexican restaurant and the twins who run it in a reality television series. After buying the sprawling North Valley restaurant from their parents in 1994, the Thomases expanded into salsa production and retail. The chiles used in their salsas and sauces are grown and roasted on land owned by the restaurant, a process the twins keep close watch over. All aspects of the business, as well as the brothers’ personal lives, could see airtime if a network picks up the developing show. Those involved hope that El Pinto can maximize on a growing interest in the Land of Enchantment. “This is another opportunity we have to really bring green chile to the national stage,” noted Doug Evilsizor, the restaurant’s marketing director, in a Journal article about the show. We can hope that viewers around the country will someday feel the burn New Mexico has come to love.
Via El Pinto
Vouching for roadside food stands
All aspects of the business, as well as the brothers’ personal lives, could see airtime if a network picks up the developing show.
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