Have you seen this new thing where they're selling packets of Crystal Light drink powder next to bottled water at convenience stores? What an interesting idea. I suppose they're marketing the single-serving tubes of Peach Tea and Raspberry Ice to thirsty women dieters who are already familiar with the Crystal Light non-carbonated, low-calorie beverage concept, trying to get them to drink Raspberry Ice water instead of plain old Aquafina. I see only two problems: First, they already sell Crystal Light beverages in plastic bottles, right next to Aquafina. Second, you'd have to drink Raspberry Ice-flavored Crystal Light. Why choose artificially-flavored water over water-flavored water? If I want my water to be exciting, I'll have a half-dressed 22-year-old weight-lifter spank me while I drink it. You'd think these marketing geniuses could use their time more wisely. Why can't they make beer crystals and sell the powdered brew in baby formula-sized cans? Oh yeah, because it would probably taste like ass, and you'd still have to pick a million red party cups out of the backyard bushes. That's why they make kegs: so you don't have to buy so many cans. Oh, and kegs always have a way of attracting a fresh crop of 22 year-old weight lifters.
[ permalink ]
Scalo has a new owner. Steve Paternoster was general manager and a part owner of the Nob Hill restaurant from 1993 until leaving and selling his stake in 1999. Since then Paternoster has had his hand in several different ventures, including Sun Country Chile and Honey, whose sopapilla syrup is under fire in this section this week.
I came into work the other day to find a single-serving packet of Sopapilla Syrup sitting on my keyboard. Hmm, Sopapilla Syrup. What is this stuff? The ingredients are printed right on the packet: High fructose corn syrup, sugar, honey, corn syrup, natural flavor, caramel color. Good God. Fake honey.
If cooking for yourself doesn't give you that warm, fuzzy feeling, sign up to make dinner for families of sick children at the Ronald McDonald House. Call 925-2220 to volunteer.