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Weekly Alibi
 Aug 3 - 9, 2006 

Music to Your Ears

By Laura Marrich

Jingleballs—Feeling lucky? Keep your eyes peeled and you might just see a trio of new Powerball commercials that use local musicians to promote the lottery tickets. New Mexico talents The Hollis Wake (Burque), Vanilla Pop (Taos) and Sol Fire (Santa Fe) each perform a song about how incredibly huge the jackpot is becoming (to my understanding, the lyrics are canned but all the music is original), recorded and mixed by award-winning sound engineer Doug Geist at Santa Fe Center Studios. The commercials will air on local programming only when the winnings total $60 million or more. So far I've only seen The Hollis Wake spot--which features a “poptastic” 30-second jingle based off of one of bassist Sarah's songs--and I can't wait for the others. Especially since learning that one half of Vanilla Pop, Al Dente, went to the High School of Performing Arts in New York, and was cast in 1980's Fame. As if those wierdos weren't fascinating enough.

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