consumerism

V.19 No.45 | 11/11/2010

If anyone can bring foliage back to our cities’ “food deserts,” it's the independent grocers.

Courtesy of James Johnson Piett

Food for Thought

Apples to Urbanites

How one man is reconnecting the inner city to fresh produce

By Ari LeVaux

James Johnson Piett digs retail—specifically, food retail. Focusing on things like "operationalizing how consumers move through a store," as he puts it, might seem prohibitively geeky. But Piett makes it seem very cool.

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