grass-fed beef

Ari LeVaux

Homemade ketchup and an honest burger

It's a well-worn American story: ketchup meets burger. But this version is better. The stars of the show are beyond homemade—they're dirt-made, from the ground up: handmade ketchup from homegrown tomatoes, served on ground beef raised by good friends. It's a story about the potential of simple pleasures, carefully crafted—and how the history layered into food adds complexity and flavor, creating a terroir to rival the finest wine. It's a drama you could re-enact at home with a little legwork, and if enough people did, we could put McDonald’s out of business.