V.21 No.2 | 1/12/2012
By Devin D. O’Leary
If you tried stopping by the Guild Cinema in Nob Hill sometime this week for a movie, you might have noticed the venerable venue was closed. The place took a four-day break to remove the old movie theater seats and install brand-new ones. The new seats are larger and more comfortable than the old ones. As a result, there will be fewer places to sit in the theater, but they’ll be much nicer. Patrons have been offered the option of “sponsoring” one of the new seats, having their name (or a loved one’s name) permanently affixed to a brass plaque on the back for a one-time fee. Guild owner Keif Henley says response to this special promotion has been swift and few unsponsored seats are left. (If you’re in the market for eternal glory, hurry up.)
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