upfront


V.21 No.19 | 5/10/2012

Idiot Box

Pilot Possibilities

What might we be watching in fall?

By Devin D. O’Leary

As we speak, television networks are in the middle of “up front season.” That means the broadcast networks (and a few of their cable brethren) are showing off potential new shows to advertisers. The interest (or lack thereof) that Frito-Lay and General Motors show in these series will decide A) which ones go on the air in fall, and B) how much the networks are gonna charge to advertise on them. Weeding through the crop of possible new shows, there are a few that catch our eye.

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