iHate Front-Page Advertising—No, I'm not talking about those nasty bars that have been creeping onto the bottom of A1s across the country for years. Someone should give an award to Apple's marketing team. They scored an above-the-fold white-text-on-black ad on the front page of our Albuquerque Journal under the clever headline "iCan't Wait."
Info boxes, of course, went under the titles "iPros," "iPrices," "iPlans" and "iWait." I bet the good people at the American Home store were pissed. They probably had to pay for their space, and it was even underneath the "U.S. Examines Death at Downtown Jail" story. Imagine the affront.
It's a chicken-egg conundrum. Are people clamoring for the iPhone because it's some killer piece of technology, or did the hype machine do its job really well? Apple leaked info about the thing a year ago or more, slowly building interest and enthusiasm, until the company finally doesn't even have to pay for your average ad space. It's rocking front-page, full-color, serifless ads/news stories and infiltrating every major media market in the U.S.
And now I'm writing about other people writing about it. Stop the iNsanity.