True Scary Stories to Tell in the Dark
Halloween Spending Rises … From the Grave!
According to the National Retail Federation, Halloween spending in the US this year is the highest it's been since the they began tracking it in 2003—an estimated $8.4 billion. According to the survey, over 20 percent of those customers plan to visit a haunted house during the season. Albuquerque Business First reports that Meow Wolf's “House of Halloween” (1352 Rufina, Santa Fe) has seen nearly 3,000 visitors and has increased its revenue by 50 percent since they opened the new attraction—which has featured additional performances within the art space every Thursday through Sunday during October ($25-$35). The vice president of the company behind Dragons House of Horror (300 San Pedro NE)—which claims to be the “world's longest haunted house”—says they received 5,000 visitors last year, but that they expect even more this time. Dragons House is open most days during October ($25). The survey also found that the most popular child's costume type this year was the superhero, derailing an 11-year streak by the princess. The most popular costume choice for adults 18 to 34 years old was a Batman character. The Albuquerque Journal spoke to employees from the Spirit Halloween Store and Halloween City and found the trend happening there as well. Representatives of both stores seemed surprised by the low popularity of election candidate costumes this year.