Jägermeister’s Music Presence

“Number One Selling Imported Liqueur in America Announces Second Country MusicSeries”

Today I received an interesting press release from Jägermeister, detailing how the German digestif is going on a country tour. Jägermeister, or “Jäger,” as it’s known by the frat guys heavily associated with it, is likely one of the douchiest boozes around. Is it me, or is it weird that a liquor company would go on tour? Would you want your band to be sponsored by booze? If so, which one?

Jägermeister, the brand known for decades of involvement with rock and metal bands, continues to expand its music presence with the 2010 Jägermeister Country Tour featuring Nashville singer-songwriter Eric Church with special guest and opening act Josh Thompson. The tour, which is Jägermeister’s second in the Country Music genre, kicks off February 9th and visits 32 venues across the nation in celebration of Church's critically acclaimed sophomore release Carolina.

Jägermeister has been supporting musicians through local sponsorships and national music tours since 1994 and continues to evolve with the core consumer's lifestyle and interests. "The brand had tremendous success in 2009 with the introduction of the Jagermeister Country Tour headlined by Pat Green" says Bill Henderson, Senior Vice President of Marketing and Advertising for Sidney Frank Importing Company, Inc. "We are extremely excited to have Eric Church and Josh Thompson on the road with us in 2010 and look forward to a great tour."

"Our shows have been one big party for a while now," says Eric Church. "This tour is going to be unlike anything our fans have seen. We are bringing the level up a notch and I know the fans will do the same. I'm proud to have Jägermeister as a partner for this tour. Not only are they known for bringing the party, but seeing as it tends to get hot at our shows, I want to thank them for keeping the shots ice cold."