This is Albuquerque: Instituto Cervantes of Albuquerque
 Alibi V.25 No.9 • March 3-9, 2016 
PAID ADVERTISEMENT

This is Albuquerque

Instituto Cervantes of Albuquerque

Instituto Cervantes

Hello, do you speak Spanish?

Whether you want to learn Spanish or improve your Spanish skills, you have come to the right place! We offer exciting classes at different days and times to fit your schedule. You can find all the information online or you can come to our office at the National Hispanic Cultural Center. We would be more than happy to help you get started.

What is your company's greatest asset?

Our international staff and location. We have teachers from Latin America and Spain what are trained to teach Spanish as a second language. We are housed by the National Hispanic Cultural Center. We work together to offer a program that includes events in Spanish. Our classes are 100% in Spanish, our students are immersed in the language from beginning to advanced levels.

What are your strongest business traits?

We are an international institution created by the Spanish government. We are the largest institution dedicated to teaching Spanish. We offer a wide variety of Spanish classes for Albuquerque residents, teachers of Spanish, businesses and schools all year round. We also offer a Spanish camp in July for children ages 6-12.

Why did you choose to do business in Albuquerque?

Instituto Cervantes has over 80 centers in the world. In the US there are centers in Chicago, New York, Seattle, Boston and Albuquerque. This (Albuquerque) center was opened in 2002 thanks to the relationship between New Mexico and Spain.

What motivates you to succeed besides the desire to make money?

  • Company name: Instituto Cervantes of Albuquerque
  • Type of business: Language School
  • Owners: Spanish Government
  • Ages: All Ages
  • Hometown: Spain
  • Business Address:
    1701 4th Street SW
    Albuquerque NM 87102
    505-724-4777
  • Number of Employees: 20
  • Business Email:
  • Business Website: albuquerque.cervantes.es

There are 41 million native Spanish speakers in the US plus 11.6 million who are bilingual. New Mexico is at the top with 47% of Spanish speakers. We want to keep teaching Spanish, now considered the second most important language on Earth after English.

What successes in the past year are you most proud of accomplishing?

Instituto Cervantes of Albuquerque has over 50 associated centers in Mexico, Central America and the Caribbean. We also have a Spanish immersion program for high schools. So far we have brought more than 500 students from Canada to learn Spanish. We organized the only Latino Film Festival, ¡Cine Magnifico!, and brought filmmakers from Cuba, Guatemala, Mexico and New Mexico.

What do you offer that the competition doesn't?

Instituto Cervantes offers Spanish language classes of all levels as well as special courses for business, medical and law professionals, children and teachers and cultural enrichment courses for those who enjoy cinema, literature, music and art of the Spanish-speaking world.

How do you maintain your competitive edge?

Our curriculum is based on the Common European Framework of Reference for Languages: Learning, Teaching and Assessment. Our teachers are native, our classes are small and we also organize cultural events to complement our Spanish classes. We train our teachers to keep up with the developments in the teaching of a second languages.

How would you define your position within the marketplace or within your market segment?

Instituto Cervantes is a pioneer in teaching Spanish the language, we also have the only Spanish Diploma (DELE: Diploma of Spanish as a Second Language) in the world supported by the Spanish Government.

What are your growth goals?

We have a school program that we launched a couple of weeks ago. We would like to be able to work with Albuquerque schools to help children to become bilingual.

What is your company's greatest challenge?

To get people to know about Instituto Cervantes.

What contributions to the community (charitable or otherwise) are you most proud of?

We offer free, public events all year round. We offer film series, teacher workshops, concerts, etc. and also partner with local nonprofit organizations that share our same goals.

How has the internet affected your business and how do you think it might affect it in the future?

The internet has changed the world and it will continue to do so. Information is more accessible to our clients and they can look for us and find all the information they need.

In what area of your business do you invest the most energy?

Spanish classes and cultural events.

If there is one thing about Albuquerque or New Mexico that you could change, what would it be?

It would be great to have a central park where people can go and spend time.

What do you look for in prospective employees?

All of our employees are bilingual.