Weekly Business Profile
Purple Pink Rhino
Type of business:
William Rodwell web.mac.com/williamrodwell
New and Used Clothing and More Store
Number of Employees:
What is your business philosophy?
My philosophy is trying to make the customer happy by having the best price along with the best quality, and to be one of the top stores in Albuquerque.
What is your or your company's greatest asset?
We just don’t have one style of clothing.
What are your strongest business traits?
I’m in the store every day and try to please my customers. I don’t chase customers out when I’m closing, and I have tons of different items.
Why did you choose to do business in Albuquerque?
Albuquerque is the place I’ve been for the past few years; it seems like a good place to start this endeavor.
What motivates you to succeed besides money?
I’ve always tired to succeed more than most. It’s challenging to be one of the best and most liked.
How is operating your own business different than you expected?
I didn’t expect it to be has hard as it’s been to get noticed in this business. To stay on top of everything, you can’t let your guard down nor get lazy one minute because there is somebody trying to do the same thing right next to you.
What successes in the past year are you most proud of accomplishing?
Well, I hope I’m one of the top 10 secondhand stores in this town at least.
What do you offer that the competition doesn't?
More customer service, and I try to work with the customers’ budget. Also, we have venders that rent spaces so they can sell their wares.
How do you maintain your competitive edge?
I have odd and different things in the store and a $1 to $5 racks.
Why did you choose this business?
It would be what I know. I designed clothes and made them at a very young age.
What are your growth goals?
I’m looking for a location in California now and New York. I want to have my own line of clothing and handbags.
How has the Internet affected your business?
I’m working on my site so people can buy things on the Internet from the store.
If you had to choose another career, what would it be?
What words of wisdom would you offer to someone starting their own business?
Don’t do it unless you give 120%, and don’t expect it to succeed right away. It takes time.
If you had a chance to live anyone else's life, whose life would it be?
Kimora Simmons of the Baby Phat line.
Do you have a hero or mentor—business or otherwise?
Every business on Rodeo Drive in L.A.
What inspires you?
To be the best.
Three passions outside of work?
Designing clothes and handbags and boots.
Anything else you would like to add?
I hope the Purple Pink Rhino will be around for a while. Thanks Albuquerque.
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