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Weekly Business Profile


EFFEX
William Rodwell web.mac.com/williamrodwell
Type of business:
Nightclub

Owners:
Carri, Bobby and Kris

Ages:
34, 29 and 40

Business Address:

Business Email:
effex@effexabq.com

Business Website:
www.effexabq.com

Number of Employees:
25


What was your best business decision?
Opening a gay nightclub in the middle of Downtown Albuquerque ... we have a gay bar that the straight community embraces.
How did you get started in this business?
The three of us have been in and out of this industry over the years. We learned from every experience, what to do as well as what not to do. It was an easy transition to do this ourselves.
Why did you choose this business?
After our last experience in the industry, we had numerous people approach us to open our own place. There was a huge void in the gay community when it came to nightlife, so with virtually no money to our names we took a leap of faith.
What do you offer that the competition doesn't?
We don't view the other gay venues as competition. We all compliment each other. When compared to the other clubs Downtown, we provide a safe environment for the community. We offer the largest dance floor as well as a rooftop deck. DJs on both levels ... no one else Downtown even comes close.
What successes in the past year are you most proud of accomplishing?
Actually opening our doors for business. This was a long process, many times we didn't think we could actually get open. The night we opened our doors for the first time was the biggest accomplishment any of us could have imagined.
How has the Internet affected your business?
The first six months we were open we relied solely on the Internet to promote our business. We wouldn't be where we are without it.
What are your growth goals?
We are currently working on building a lounge. It will provide an upscale, low-key environment for happy hour.
What are your strongest business traits?
We are all stubborn and driven. We won't take no for an answer and we will never give up.
What is your company's greatest asset?
Our employees and our patrons—without them we wouldn't be successful.
What significant changes have you implemented recently?
We haven't been open a year yet, significant change is a constant. The changes will continue through the life of the bar.
How do you maintain your competitive edge?
Always changing ... we will continue to build and grow. We want to take the clubs in Albuquerque to the next level.
What words of wisdom would you offer to someone starting their own business?
Be prepared for anything. Be prepared to go over budget, be prepared to get behind schedule, be prepared to be successful in business and poor personally at least for the first year.
How is operating your own business different than you expected?
The stress involved is incomprehensible.
What is your business philosophy?
Always do the right thing.
What inspires you?
There are some nights when we are able to take a breath and look around the club. We see people who are smiling and having what seems to be the time of their lives. Every night someone approaches each of us and tells us “Thank you for opening” ... what more inspiration do you need?
What contributions to the community are you most proud of?
We are a sponsor of AIDS Walk, and we have donated to the new food bank run by Albuquerque Pride. We look forward to working with all of the community organizations.
What motivates you to succeed besides money?
If we fail, we fail the community that supports us. Success is our only option.
Why did you choose to do business in Albuquerque?
Albuquerque is our home.
What was your first job?
Carri: McDonald’s

Bobby: Minato

Kris: Boy Scouts of America
If there is one thing about Albuquerque or New Mexico that you could change, what would it be?
We opened against the wind ... New Mexico is a very difficult state to open a business in. Every person who has the desire to open a business should have the opportunity; unfortunately that is not the case.
Three passions outside of work?
Family, politics, changing the world.

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