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Weekly Business Profile

Dollface Salon
William Rodwell
Type of business:
“Unisex-y” Salon & Barbershop

Sylvia Brito



Business Address:

Business Email:

Business Website:

Number of Employees:

What was your first job?
My first job was at Sonic when I was 15! I was a snazzy little carhop, and I loved it!
How did you get started in this business?
I always knew I wanted to do hair, but when I moved to Albuquerque I wasn't in a good position to start school. I waited until I was 23, and within a year I had my license. I had such a passion for the art that school was a breeze and it was fun and easy for me to build a clientele!
Why did you choose this business?
I chose to get into this because I am OBSESSED with the beauty industry! I love it and live it all ... hair, makeup, extensions, lashes, bouffants, bumps and everything in between. I love showing people their maximum beauty potential and watching them grow from it.
What is your business philosophy?
My business philosophy is simple: Be good at what you do and stay humble.
What is your educational background?
I actually didn't receive a GED until I was 21 and then received my cosmo license when I was 24. Pretty fancy, huh.
What is your company's greatest asset?
... Um ... ALL OF US! Dollface is really just four walls and a door like any other salon. But I have an incredibly talented staff that is great at what they do and great with the public! We love our clients and let them know it!
What are your strongest business traits?
Well, we're open late, until 10 most nights. We have 2 barbers, but they also do women’s hair, one of which worked in Hollywood for seven years, and a makeup artist with 17 years’ experience. Every staff member is trained to do the same services. Also, sharing a building with EFFEX has really given us an opportunity to open our doors and welcome the GLBT community. This is truly a place where anything goes, say what you wanna say, be who you wanna be. We dig it.
Why did you choose to do business in Albuquerque?
Albuquerque is great for business! This place is constantly growing and evolving and I just want to be a small part of it!
What motivates you to succeed besides money?
It’s really just the desire to see people happy and create a positive energy from that!
How is operating your own business different than you expected?
Well, I've come to realize that it's all about delegating responsibilities ... and staying neutral!
What significant changes have you implemented recently?
We adjusted our hours, and we are now open Tuesday-Saturday from 12 p.m.-10 p.m. That helps us get noticed with the bar crowd. We also changed from being just a place for women to being a full service UNISEX-Y salon, catering to anything and anyone! Yeah, I said Unisexy! That's us!
What successes in the past year are you most proud of accomplishing?
Staying open! I opened this salon with $130 and a prayer. I've seen so many businesses fail in this past year, especially in the Downtown area. I count my blessings daily that people know us and love us!
What do you offer that the competition doesn't?
We are HAIR EXTENSION EXPERTS! We have the edge on most salons in town because we’re good and not greedy. We maintenance and apply new sets every single day at DOLLFACE, and it’s because of that we can offer such high quality at such low prices. We also educate our clients on what they’re spending their money on when it comes to hair extensions. If you wanna know how we do them and what they're about, you can call or stop by ... and if you're a stylist that wants to know how we do it, I'll teach you ... for a price! Ha ha!
How do you maintain your competitive edge?
Never get greedy. Never charge more for what you know you should—charge less and be grateful. It always makes my clients happy to know that they keep the lights on in here!
How would you define your position within the marketplace?
Well, I’m just an up-and-comer for now ... but stay tuned!
What is the biggest obstacle in operating a successful business?
Find a market for your passion and feed it. If there is passion there's always a way to make things happen, ALWAYS.
What was your best business decision?
Just opening on Central! I love the Downtown area—should have done it sooner.
What was your biggest missed opportunity?
I don't miss opportunities! I’m a risk-taker, ask anybody.
What are your growth goals?
To be known by everyone in ABQ as the ONLY place in town to get sexy!
What is your company's greatest challenge?
There aren't any big challenges outside of the salon, honestly—most of it is all legwork, making the day-to-day run smooth.
What contributions to the community are you most proud of?
Any time we donate, we’re proud of it. We’re always happy to help within our community!
How has the Internet affected your business?
It can only get better ... thank you Facebook and MySpace!!
In what area of your business do you invest the most energy?
Client care! I work behind the chair 10 hours a day, so I’m spread pretty thin on any given day.
If you had to start another business, what would it be?
Can’t tell you that, things are in the works!
What words of wisdom would you offer to someone starting their own business?
Partners very rarely work. Money makes people eeeeeeevil!
What's your favorite saying or quotation?
"Dollface Salon: We'll kick your hair's ass!" or anything else I think of along the way.
If you had a chance to live anyone else's life, whose would it be?
Oprah! She has it all.
What book are you currently reading?
I don’t have time for that any more, unfortunately.
Do you have a hero or mentor—business or otherwise?
Carri Phillis from EFFEX! She is one bad mofo when it comes to staying sane under pressure ... I look up to her.
If there is one thing about Albuquerque or New Mexico that you could change, what would it be?
I would help people step outside of their box. People are so scared of everything here!
What do you look for in prospective employees?
Basic talent, motivation, ambition and self-sufficiency. I only hire people that have what it takes to manage themselves and their own personal career. When it comes to the rest, it can be taught. If they care about the name they build for themselves as an individual, then they have what it takes for me.
What inspires you?
I take inspiration from anything and everything ... something as simple as a candy wrapper can inspire me to do a great color.
Three passions outside of work?
Well being that I live at DOLLFACE, the only things I have time for are sleep, food and socializing!

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