Weekly Business Profile
Type of business:
Eric Williams ericwphoto.com
Nonprofit Arts & Culture
Number of Employees:
What is AMP in a nutshell?
AMP brings the best in world, folk and eclectic music to venues all over Albuquerque. Our shows range from free community events and club shows to concerts in larger theaters. You get a little of everything, from blues and bluegrass to Celtic and African, with the odd string quartet, indie rocker and performance artist tossed in for added flavor. We are also one of the producers of the ¡Globalquerque! World Music and Culture Celebration and coordinate the entertainment for the Santa Fe International Folk Art Market. We pride ourselves in building community through music.
What do you have to report since last year's profile?
Last year was a banner year for us. We had such a good run that we are able to change the Number of Employees in the box above from 1 to 2. I am thrilled to be able to hire an assistant who is already proving invaluable. ¡Globalquerque! also broke attendance records and we were very excited that the festival was recognized with a Creative Bravos award this year.
How is 2013 treating you so far?
We've been booking like mad lately. It's kind of amazing how well things have been going. We have already sold out more shows this year than last year. Some of the shows have been really incredible, though the future is looking just as exciting as the present.
So what shows are you particularly excited about?
We've got some artists whom I have been a huge fan of for decades. It'll be a rare treat to have them in Albuquerque. Tomorrow it is Jane Siberry, who is one of the most imaginative and quirky performers around, and later this month I am really excited to have Billy Bragg at the KiMo. We've also got some really stellar international performers coming. Oliver Mtukudzi is a legend in Zimbabwe, and local faves Wagogo will be opening for him in one of our favorite spaces - The Dirty Bourbon. And the next night, we have Cimarrón from Colombia. These guys are mind blowing. You have never seen people play harp and maracas like they can. I saw them in Spain 5 years ago at a conference with 40 other performers and they were the best thing I saw that week. We've been trying to get them to town ever since.
What's the story on being a non-profit?
We got our IRS 501(c)(3) status in 2007. Much of the music we bring is non-commercial and has cultural and social relevance. And a third of our programs are free. For several years we have been running fun free shows in collaboration with the Friends of the Public Library and VSA Arts of NM. People are amazed at the quality of the performers that we bring to the libraries and we love the opportunity to bring programs into different communities, rather then always trying to lure people out to the theaters we use. There are a lot of people who are passionate about what we are doing and have made donations or purchased memberships to help us keep bringing programs like this to Albuquerque. Our membership program has been wildly popular and has grown by 20% or more every year. We offer pre-sale opportunities, special member events, and gift certificates to local stores and restaurants. We love being able to highlight and promote our local businesses, which is a big part of our membership program. We provide great perks to AMP members and good PR for local businesses. It's a win-win deal.
So where can people find out about your upcoming events?
We've got a very interactive website that is updated every few days. You can always find our latest offerings at www.ampconcerts.org. We also send out a weekly email newsletter with updates and local music tidbits. That's the best way to find out what is going on. And of course, Facebook and Twitter. Our shows are regularly previewed in Local-iQ and the Albuquerque Journal too.
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