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Rollin' Ro's

Raice Marinella

Business Address:

2347 Eubank Blvd NE
Albuquerque NM 87112
(505) 333-8369

Business Email:

Business Website:

Why did you choose this business?
I could say many things in answer to this: "I saw a need for truly good cigarettes," "I was upset with the price of pre-rolled cigarettes," "I was mad about all the chemical additives in pre-rolled cigarettes," etc. But the truth is this: I enjoy interacting with people. I ran an accounting/bookkeeping service for several years, and I got a bit tired of being holed up in an office by myself with just my cat for company. Also, I realized that in times of economic depression/recession there were certain commodities that always remained profitable: booze, prostitution, gambling and tobacco. Being the virtuoso in survival that I am, I chose the safest one.
What is your business philosophy?
Most people prefer to do business with people they actually like. I'm no different. The best interactions with customers are always honest and upfront. I always do my best to provide that atmosphere in my shop.
Why did you choose to do business in Albuquerque?
I've lived all over the country. I love Albuquerque. The people, the culture, the weather … it's a great place to live. Or, as I always say, "It's a great deal!"
What motivates you to succeed besides the desire to make money?
Money has never been my prime motivator. While growing up, I knew a good number of wealthy people—and most of them were just as miserable as some of the poor people I knew. In fact, I knew lots of poor people who were much happier than most of the rich people I knew. I love making connections with people and earning their loyalty. That is very satisfying. It's all about being a part of a community.
What do you offer that the competition doesn't?
Superior customer service, a very high-quality product and great pricing. No matter what pre-rolled brand of cigarette you are smoking now, I can put together a combination that will best match that flavor and cut your costs … dramatically! My tobacco should be the freshest tobacco you will find anywhere in New Mexico, period. Also, we are not a "head shop" or anything like those other "smoke shops" that deal in paraphernalia for illicit substances. Our store is clean, comfortable and attitude free. We only deal in tobacco and tobacco-related products.
What is your company's greatest challenge?
Showing people that rolling their own smokes is really easy … and even fun!

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