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Weekly Business Profile

Adorabella Beauty Academy
Type of business:
Bilingual Cosmetology, Barbering & Nail Technology School

Tina M. Tapia


Willard/Estancia, N.M.

Business Address:

800 Juan Tabo Blvd. NE, Suite I
Albuquerque NM
(505) 554-1053

Business Fax:
(505) 554-1801

Business Email:

Business Website:

Number of Employees:

What can Adorabella Beauty Academy offer to someone considering a career in cosmetology?
Adorabella is a minority, female owned and operated business. We cater to both English and Spanish-speaking students, offering full-time, part-time, day or evening classes. We offer programs in cosmetology, barbering, nail technology, refresher courses, crossover courses and instructor courses. We have reasonable fees, and we will work with your finances. You don't need to be 18 or have a high school diploma to enroll. If being a part of the beauty industry is your dream, we can help you make it happen. Please call us for a tour. We'd love to show you around!
What do you offer that the competition doesn't?
A bilingual education, a flexible schedule, interest-free and in-house financing. We also have incredible instructors: passionate, knowledgeable and professional.
Do you offer any services to the general public?
In addition to our courses, we offer affordable client services. We offer senior discounts every Tuesday as well as free haircuts the first Wednesday of every month from 9 to noon.
What was your first job?
I worked as a district court clerk for Torrance County. I worked there all through high school and really enjoyed being able to help people. My goal at the time was to be a court reporter, so I found the whole court process fascinating.
How did you get started in this business?
Right before I retired from Southwest Airlines as customer service supervisor, it became clear to me that I could not stay home. I was at a crossroads in my life. Initially I pursued a career as a nail technician. I owned my own salon and, at one point, my best friend and I decided to become instructors.
Why did you choose this business?
I was not allowed to teach nor speak Spanish at the school where I was teaching, and I saw the need for bilingual education. I then knew that my dream was to open an academy that could cater to both Spanish- and English-speaking students and recognize the presence of the Latin community.
What is your business philosophy?
Because I'm so customer-service-oriented and learned so much from Herb Kelleher, a founder of Southwest Airlines, the key to success is taking care of my students. Because if they're happy, business will definitely grow. My students are my customers.
What is your educational background?
I have a high school diploma. I've taken many seminars in customer service. I'm a licensed cosmetologist and instructor and a grand master in creative nail design.
What is your greatest asset?
I came from a simple background and my greatest asset is having faith and knowing how to focus on what matters most: helping people and being a woman my word. "Integrity is doing the right thing when no one else is watching." —Jim Stovall
Why did you choose to do business in Albuquerque?
I owe this opportunity to my landlord. I looked all over the city and surrounding areas for a commercial space, including Santa Fe. The country was in financially tough times and it was impossible to get a loan. My dream was starting to crumble when the owner of the building, out of the goodness of his heart, offered me a loan, even though we had never even met in person. He believed in me and my dream, and I will forever be indebted to him.
What motivates you to succeed besides the desire to make money?
It's never been about the money. My passion and motivation come from the need for a school that truly catered to its students. There are so many people that I wish I could offer a full scholarship to. It's so rewarding to see my students grow and achieve their dreams. I'm so proud of each and every one of them.
What successes in the past year are you most proud of accomplishing?
I am an approved candidate for NACCAS (National Accrediting Commission of Cosmetology Arts and Sciences) accreditation. In addition, I recently graduated the first round of all-bilingual students. They have all passed their State Board Exams with high marks and are all licenses professionals. These are single moms and dads that didn't think they could do it. They came to this country wanting a better life, and I was able to show them that it's possible, if you want it, and are willing to work hard. Anything is possible. Never let anyone tell you that you can't do something. Never give up on your dreams.
What are your growth goals?
After obtaining full accreditation, I'd like to continue to grow as well as open an additional school in Santa Fe.
What is your company's greatest challenge?
The financial confines that don't currently allow me to offer scholarships to students.
What contributions to the community are you most proud of?
Our school offers free haircuts on the first Wednesday of every month. We think that everyone deserves to look and feel good, and we hope that this will help the single parents get their children ready for school, and men and women prepare for job interviews.
What's your favorite saying or quotation?
"One shoe can change your life. Dreams do come true." —Cinderella
Three passions outside of work?
My family. The simple moments of being able to watch a movie or just do nothing with the people I love.

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