Saturday July 8, 2017
Santa Fe, NM 87508
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Featuring the launch of THE Magazine‘s brand new, comprehensive website designed and built by local design studio and the debut of a limited edition print series by local artist and illustrators.
THE Magazine published its first issue in July 1992, and has been the leading source of creative, critical arts coverage in New Mexico ever since. Come celebrate the last 25 years and ring in the next 25 over drinks, snacks, and music at this special reception at form & concept.
Lauren Tresp, 29, purchased THE Magazine in January of 2016 and has turned out eleven issues as editor and publisher. THE Magazine will celebrate its 25th anniversary this July as the voice of the region’s contemporary arts and culture. The anniversary coincides with THE Magazine’s launch into the digital world with a comprehensive new website. Both will be celebrated with a web launch and 25th anniversary party on Saturday, July 8, 5-8 pm at form & concept gallery in Santa Fe’s Railyard Arts District. The event will be free and open to the public.
“When I first moved to Santa Fe, I remember picking up a copy of THE Magazine,” says Tresp. “I immediately sensed the valuable role it had in the creative community here. It really is a lens into New Mexico’s contemporary art scene.” Originally from Oshkosh, Wisconsin, Tresp arrived in Santa Fe from Chicago in 2012, where she completed her Master of Arts degree from the University of Chicago. Her field was Medieval and Renaissance Art History, and though she loved digging into the past, she wanted to engage with the contemporary cultural landscape. “About three people in the entire world might have been interested in the topics I was covering,” says Tresp. “I was looking to contribute in a relevant way to a broader audience.”
THE Magazine debuted in Santa Fe in 1992 under founding publisher Guy Cross who saw the city’s need for intelligent arts writing. It quickly caught the attention of the regional community, engaging artists, collectors, locals, and visitors with its in-depth reporting, refreshing criticism, and distinctive design. Soon after her move to Santa Fe, Tresp reached out to Cross to become a contributing writer, sparking a professional collaboration that eventually lead her to purchase the publication in early 2016.
Since then, Tresp has diversified her writing staff, introduced interdisciplinary coverage, commissioned cover art from local artists, and encompassed a fresh wave of emerging and established creatives working in New Mexico.
This summer, Tresp will celebrate the 25th anniversary of THE Magazine by launching a brand new website. Local web design firm Think All Day, which has worked with arts organizations such as CFile and Mindy Solomon Gallery, has been selected to complete the revamp.
Even as she carries the beloved Santa Fe institution into uncharted digital territory, Tresp is committed to her role as a steward of ink-on-paper, tangible objects. “Audiences are rediscovering the compelling dynamics of niche print publications,” says Tresp. “We’re proving that a magazine on newsprint can be an art object in its own right.”