Arts and Business Workshop: Branding and Marketing for Creatives

Dovya Friedman, Utility Agency and Carolyn Tobias, Keshet Communications Director, present a workshop for branding and marketing in the arts.

On Wednesday, March 6th, 10:00-11:30am, join Dovya Friedman, Utility Agency and Carolyn Tobias, Keshet Communications Director, for an arts and business workshop- Branding and Marketing for Creatives.

Dovya Friedman​, Director of Utility Agency, brings over 20-years of experience in branding and marketing communications, to strategic brand integration for growth companies. Her history includes multidisciplinary work in publishing, public relations, advertising, social media, online presence development and business development. She is a graduate of New York University, Tisch School of the Arts. Dovya’s work has been recognized by both the PRSA and AdFed.

Carolyn J. Tobias​, originally from Brisbane, Australia is a wife, mom-to-three and a lover of the arts. Carolyn brings over 25 years of public relations and communications experience with non-profits, agency, corporate and freelance sectors to the role of Communications Director with Keshet (since 2014). Carolyn was first introduced to Keshet as a Work Study and committee volunteer for their daughters’ dance classes (2011). Carolyn’s background is in theatre, her husband is a drummer and music producer based in Albuquerque, New Mexico and their whole family enjoys all artistic endeavors. Her motivation each day is to value the artist behind the art, first and foremost. Bachelor of Business Communications: Public Relations & Marketing (with Distinction) from Queensland University of Technology, Australia.

For more information visit:

https://keshetarts.org/ideas-and-innovation/#arts-business-workshops