Creating Culturally Inclusive Communications Strategies and Messaging

Friday Nov 22, 2019

2340 Alamo Ave SE #200
Albuquerque, NM 87106
US

Cost:

$25

Contact:

United Way of Central New Mexico

Phone: 5052451727
Website: Click to Visit

Learn how to incorporate inclusive language and content into marketing and communications plans.

Flyer

Are your organization's communications and marketing materials culturally inclusive? Join us to learn how to incorporate inclusive language and content into your communications plans. 

Learning Objectives

Understand common mistakes nonprofits make when developing communications plans.Define and understand culturally inclusive messaging and branding.Acquire the skills to implement culturally inclusive communications strategies in your organization’s branding and message development.

Description

Historically, organization’s advertising and communications plans have neglected to incorporate members outside of the dominant culture, oftentimes leaving communities of color without any sense of personal connection with many of the organizations within their communities. In this session, participants will learn how to implement culturally responsive communications strategies and audience engagement to include diverse perspectives and experiences.

This session will include discussions, group work and other hands-on activities that will assist nonprofit organizations in developing messaging and branding that is reflective of diverse audiences. We will discuss strategies that illustrate a sincere understanding of various perspectives, experiences and ideologies and ways to connect that with your organization’s vision and mission. Whether it be verbiage used on social media, newsletter content or website images, this training will help ensure all discourse used - visual, written or spoken - is culturally sensitive and inclusive.

Level

Introductory

Audience

Communications managers and coordinators, executive directors, and board of directors