Friday Nov 22, 2019
Albuquerque, NM 87106
Contact:United Way of Central New Mexico
Website: Click to Visit
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Learn how to incorporate inclusive language and content into marketing and communications plans.
Are your organization's communications and marketing materials culturally inclusive? Join us to learn how to incorporate inclusive language and content into your communications plans.
Understand common mistakes nonprofits make when developing communications plans.Define and understand culturally inclusive messaging and branding.Acquire the skills to implement culturally inclusive communications strategies in your organization’s branding and message development.
Historically, organization’s advertising and communications plans have neglected to incorporate members outside of the dominant culture, oftentimes leaving communities of color without any sense of personal connection with many of the organizations within their communities. In this session, participants will learn how to implement culturally responsive communications strategies and audience engagement to include diverse perspectives and experiences.
This session will include discussions, group work and other hands-on activities that will assist nonprofit organizations in developing messaging and branding that is reflective of diverse audiences. We will discuss strategies that illustrate a sincere understanding of various perspectives, experiences and ideologies and ways to connect that with your organization’s vision and mission. Whether it be verbiage used on social media, newsletter content or website images, this training will help ensure all discourse used - visual, written or spoken - is culturally sensitive and inclusive.
Communications managers and coordinators, executive directors, and board of directors