The Fight for the Dial
Will low-power FM translate in Albuquerque?
To give Dixon, N.M., a radio station, Clark Case dug up about $20,000.
Clear Channel spends more. "To put a good, solid FM, one single FM radio station, on the air, it's a good $3 million to $4 million investment depending on what you do in your studios and the type of equipment you get. And that's before you even open a door," says Chuck Hammond, general manager of Clear Channel Radio Albuquerque.