The Corporate Co-Opt of Local
Will chain stores kill or stimulate the buy-local movement?
HSBC, one of the biggest banks on the planet, has taken to calling itself "The world's local bank." Winn-Dixie, a 500-outlet supermarket chain, recently launched an ad campaign under the tagline "Local flavor since 1956." The International Council of Shopping Centers, a global consortium of mall owners and developers, is pouring millions of dollars into television ads urging people to "Shop Local"—at their nearest mall. Even Wal-Mart is getting in on the act, hanging bright green banners over its produce aisles that simply say, "Local."