Global pandemic changes cinema scene
The rapid spread of COVID-19 has closed movie theaters nationwide and forced the ailing film industry into a premature coma, but Hollywood isn’t about to give up all its profits. Studios have rushed to get their films in front of viewers by collapsing the traditional theatrical/home window.
Albuquerque’s locally owned arthouse theater Guild Cinema has hooked up with a number of distributors who are now providing “theatrical at home” screenings. And owner Keif Henley has come up with a novel way to fill its movie poster boxes, offering them to “local graphic artists, weirdo picture makers, wack imagesters and the like.”