We’ve Created a Monster

To no one’s surprise, the number one movie at this weekend’s box office was ... (wait for it) ... Avatar. The damn thing raked in $31.3 million in its seventh week in theaters. At this pace, the film is expected to become the highest grossing film of all time in the U.S. (beating Titanic’s $600.8 million) as early as Tuesday.

So, the question is, what is it gonna take to unseat this film from the number one spot? When is the moviegoing public going to buy tickets for something different? Will this weekend’s romantic comedy Dear John unseat Avatar? (Doubtful.) Will next weekend’s teen fantasy Percy Jackson and the Olympians: The Lightning Thief do it? (Maybe.) How much longer can this phenomenon hold out?