Burger King’s Pornvertising

Have It Your Way

Marisa Demarco
1 min read
Burger KingÕs Pornvertising
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The blowup doll and the burger. With extra mayo.

The small font reads:

“Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A.1. Thick & Hearty Steak Sauce.”

It’s an ad from
Singapore. I don’t get it. No really. Why, oh why, does this work as a marketing device? So you look at it, maybe you really like the not-so-subtle double entendre, but does it make you want a hamburger? Or … something else? Or, does it make you totally uncomfortable, especially given the look on the woman’s face?

Also, “It’ll blow your mind away” ?!? Nobody says that.
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