Advertising in the Alibi

the alibi advantage
With the most comprehensive news, arts and entertainment coverage in New Mexico, the Alibi has become the most reliable media resource for an extremely diverse readership. Each and every week, more than 182,100* active, educated, affluent and highly influential consumers between the ages of 18 and 49 make many of their purchasing decisions based on advertisements they see on the pages of the Alibi.

Our award-winning film reviews, comprehensive news writing and in-depth coverage of local arts and happenings continue to draw new readers every week, further solidifying our reputation as New Mexico's premier news and entertainment source.

• Most complete arts and entertainment coverage in the city with the biggest and best weekly calendars, including our Community and Events Calendar, Arts and Literature Calendar, and Albuquerque's one and only Music Calendar.
• Second-highest circulation of any newspaper in New Mexico.
• Targets desirable demographic: active adults with higher-than-average income levels and higher-than-average education levels.
• The Alibi influences where readers go, what they do, and where and how they spend their dough. Your ad gets seen by people with disposable income.
• People pick up the Alibi because they want it, and by actively seeking out the paper they are more motivated to respond to your advertisement. The Alibi isn't like junk mail or TV and radio commercials that consumers consciously avoid exposure to.
• Special issues like "Best of Burque," "Albuquerque Survival Guide" and "Annual Report" are kept and referred to again and again throughout the year.
• Basic graphic design and concept of ads is included in the price. We work hard to make sure your ad looks good.
• Our highly successful format has been proven throughout the nation. The Alibi belongs to an international association of more than 100 similar weekly newspapers. Many are stronger than the major dailies in their marketplace-Alibi circulation is more than double that of The Albuquerque Tribune.
• The Alibi boasts a well-designed, easy to read, short tabloid format. Your ads don't get lost as they do in the big daily papers.
• Alibi management is experienced, committed to a quality product and community-oriented. The Alibi is locally owned and operated.

alibi history and philosophy
From a simple, black-and-white, 12-page rag produced by a small group of friends in a squalid basement apartment on Sycamore Street, the Alibi has blossomed into an indispensible, full-color publication produced by a staff of 30 in a spacious Downtown office building on Central.

In many ways, the vibrancy and creativity of Albuquerque's free weekly-which currently has the second-largest circulation in the state-is intimately connected with the vibrancy and creativity of the community in which it is created. We're proud and privileged to call this city home.

Over the course of its colorful 14-year history, the Alibi has evolved into more than just a free weekly newspaper: It's slowly but steadily grown into an institution. Our editorial staff has garnered countless awards and accolades for its innovative, in-depth coverage of politics, film, food, music and art.

More importantly, our diverse 182,100-plus readers have come to recognize the Alibi as an important forum for the discussion of ideas, people and events all too often ignored by a mainstream media satisfied with wallowing in the status quo. Likewise, both longtime advertisers and newcomers to the fold realize there's no better way to engage the most active and influential members of the Albuquerque community than to place their ads in the Alibi. Our advertisers are smart. They understand the inestimable value of sharing their message with an educated, affluent, highly involved readership made up of individuals who fuel the creative engine of the Duke City.

* Source: The Media Audit ABQ, NM Oct/Nov 2008 International Demographics Inc., Houston, TX