Business Profile: Drb Electrical

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Rio Bravo
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Commitment | Leadership | Integrity

A proven visionary and strategic leader that translates business strategies into maximum profits commensurate with the best interest of customers, employees, and the public.

An expert in enhancing profitability; strong orator and writer; strategic marketing planner; attracting new customers and at penetrating existing markets with extensive hands-on experience in management, business leadership and working with Suppliers, Banks, Attorneys and Customers. Dedicated to maintaining a reputation built on quality, service, and uncompromising ethics.

DRB Electric

DRB Electric is one of the Top 25 women-owned businesses in New Mexico that has been serving clients statewide since 1986.

The company provides electrical contracting, maintenance and voice and data services for a broad range of commercial and residential sites, federal, state and local government installations, hospitals, churches, industrial manufacturing plants, schools and libraries and cable TV and satellite distribution sites—all “wired to your desire.” 24 hour on call service available.

Native New Mexicans Randy and Denise Baker built DRB based on their belief that it requires a team effort at all levels to guarantee complete customer satisfaction. They are dedicated to providing service at competitive prices without compromising quality. The firm prides itself on its production capabilities, superior work and the ability to deliver on contract requirements safely, on time and on budget. DRB’s success is based upon Denise and Randy’s philosophy that their employees are a vital part of their game plan for the future.

RB’s apprentices are required to complete the Associated Builders and Contractors’ nationally accredited, four-year apprentice program, which focuses on education and safety and allows our electricians to stay abreast of current regulations and industry standards. DRB has received several ABC Awards since 2002. DRB has received ABC’s prestigious "Platinum Level Safety Training and Evaluation Process" award.

Also since 2002, has listed DRB among the Top 50 firms in New Mexico for its diversity initiatives.


The Bakers were on a trip through Ireland celebrating their anniversary after dropping 4 of their 5 children in Germany to stay with relatives when the idea of a brewery first began to take shape. They took a photo by an adorable little pub called “Bakers”. Randy had always had a passion for beer but the lure of greeting customers behind the bar was quite compelling. Serendipity blended a bus break down, visitors from several countries and of course, beer!

A vacation mishap became a memorable experience that planted the seed in Randy and Denise to open a brewery that shared their experience of relaxing, making new friends, consuming great beer and having the time of their lives. Two large tour buses ground to a halt on the only road out of town. Instead of being upset all of the passengers simply walked back to the closest pubs and ordered a pint. Every town had at least 5 pubs. In a couple hours both buses returned to the little Irish town and the day continued on as if nothing had ever happened. In town after town they were greeted by friendly bar owners and fantastic beer.

What do you get when you combine this Irish misadventure with rugged New Mexico determination and several years of Home Brewing—Rio Bravo Brewing Company! The Bakers returned to the States and spent years “researching” other breweries as to their set up, operations and of course the quality of their beer. Finally the time seemed right to start making dreams become a reality.

Larger than life passion is a quick way to describe RBBC. Better yet, summarized in one word—BOLD. Instead of the cozy little Irish bar they envisioned incorporating the theme from an show whose theme was “where everybody knows you name” they found a tiny 14,000 sq. ft. building as the foundation of their adventure. As anyone who know Randy will agree—he cannot build anything small.

Randy and Denise pour their strong sense of family, tradition, and community into all that they do to include Rio Bravo Brewing Company. With great pride we have brought together the finest Head Brewer, Ty Levis, and seasoned Brewing Operations Manager, John Seabrooks, as part of their team to create one of the finest quality beers in the State of New Mexico.

Rio Bravo Brewing Company will house a 15 barrel brewing system with the ability to produce enough beer for not only the brew pub but to ship throughout New Mexico and beyond. The facility offers a 64 seat bar in a large open industrial type setting, indoor seating, outdoor patios, a large conference room equipped to the latest technology and eventually an authentic German Beer Garden. Local food trucks will provide a variety of choices in the beginning and after the planned Oktoberfest, which will coincide with this year’s Balloon Fiesta.

We want you to leave with a strong desire to return, share your wonderful experience with others and JOIN The Adventure. And, we always have growlers and packages to tide you over in between visits.

In addition to RBBC, we converted our home in the South Valley to Red Horse Vineyard B & B in 2015.
D.R.B. Electric

Denise Baker

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