Business Profile: W!Ld Moon Couture

4 min read
W!ld Moon Couture
Share ::

5th Annual Frida Fiesta @ W!ld Moon Boutique™

Join Us for the 5th Annual Frida Fiesta! Saturday July 25 from 5 – 8 PM at the W!ld Moon Boutique!

Celebrate Frida Kahlo’s 108th birthday (July 6, 1907 – July 13, 1954) at the 5th Annual Frida Fiesta sponsored by the W!ld Moon Boutique™—Where the W!ld WoMan Shops! This year it will be held in the Patio Market in Old Town Albuquerque.

Frida has been the Boutique’s icon since day one of its opening in September 2009. Sally Moon, Executive Producer, initiated the first Frida Fiesta in Albuquerque in July 2011 very simply by inviting her friends to dress up in typical Frida attire, buying a birthday cake and offering refreshments for anyone walking by.

Each year the celebration has grown. From just friends dressing up, it has now evolved into a highly anticipated yearly event, featuring a Frida Fashion Show, Frida Look-a-Like Contest, and Frida Parade through Old Town. And of course there will be music and birthday cake.

Frida Fashion Show

The Frida Fashion Show will range from traditional trajes to a modern spin on what our audacious Frida would have possibly worn today. Sally Moon, American Couture of the W!ld Moon Couture Design House & Showroom, orchestrates the fashions with her typical flair. Sally exemplifies her fashion vision in her W!ld, yet elegant style in soft leathers: deer and lamb suede. All her designs are handcrafted.

In honor of Frida Kahlo, Sally has created huipiles (women’s tops) made of lamb suede with traditional hand embroidered flowers applied to the leather, these are part of the Xochitl™ Wearable Art Collection. Sally has merged her two passions—leather and huipiles—resulting in a complement of color, hand-craftsmanship, and beauty.

Frida Look-a-Like Contest

Come in your best rendition of Frida! Anyone can enter the Frida Look-a-Like Contest by simply registering by 5PM July 25. Contact or call the W!ld Moon Boutique for information at 505.247.2475. Contestants will be judged by their authenticity and originality. Winners will receive prizes from our sponsors: gift certificates up to $150 from W!ld Moon Boutique, gift cards from Hacienda del Rio Restaurant & Cantina, and Frida souvenirs from Guerrilla Graphix. We will also have door prizes too.

Frida Parade – Old Town Albuquerque

The Fashion Show, Look-a-Like Contest Winners, and anyone who wants to join us will parade through Old Town celebrating Frida Kahlo! We will present the Fashion Show and the Contest Winners at the Gazebo in the Old Town Plaza before the parade.

Frida Sale! @ W!ld Moon Boutique™ Where the W!ld WoMan Shops!

W!ld Moon Boutique carries mostly handwoven and natural fibers from 13 countries. We have the largest selection of hand embroidered and woven huipiles from Mexico and Guatemala in Albuquerque. We carry Goddess sizes from XS – 5X. Open Daily!

July is Frida Month at the W!ld Moon Boutique. All huipiles, Native American chunky stone jewelry, typical apparel & handwoven textiles from Mexico and Guatemala are 20% off all of July! This offer excludes couture designs.

Thank You!

Many thanks to all our sponsors for their support: Alanhous Designs Centre, City of Albuquerque— Cultural Services Department, Galactic Raven Productions, Guerrilla Graphix, Hacienda del Rio Restaurant & Cantina, Old Town Merchants Association, W!ld Moon Boutique, and W!ld Moon Couture.

Upcoming Event!

Sally Moon of W!ld Moon Couture will unveil “Sauvage! Pure Tribalist” Salon Show this fall, November 14 2015. Her W!ld leather designs are steeped in aboriginal origins with an essence of panache. To view previous salon shows visit: and navigate to “Videos.”

1 2 3 13