This Is Albuquerque: Brazilian Waxing Boutique

3 min read
Jennifer Chavez, I presume
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How did you get started in this business?

I studied skincare in Atlanta, Ga. and waxing was my favorite subject in school. Later on I lived in San Diego and waxed at the beach.

Why did you choose this business?

I chose this business because I am a very good waxer, and I am great with people. I wanted to create a business to make women feel comfortable and confident with my staff and my waxers.

What is your company’s greatest asset?

My staff! I have the best staff. Some of my waxers have been with us for eight years, and they’ve become more like family.

Why did you choose to do business in Albuquerque?

I moved here from California for my husband, and when I opened my business it boomed! So we stayed in New Mexico and expanded our business in Albuquerque and Santa Fe.

What motivates you to succeed besides the desire to make money?

I want to succeed in business for my daughter. She is the driving force to my success. Everything I do, I do it for her.

What successes in the past year are you most proud of accomplishing?

I got certified in Xtreme Eyelash Extensions. We now offer them at our Albuquerque and Santa Fe locations.

What is your company’s greatest challenge?

Winter! Our winter months can be brutal. Waxing of course is very seasonal.

What contributions to the community (charitable or otherwise) are you most proud of?

Brazilian Waxing Boutique donates to Biliary Atresia Awareness Foundation. This foundation is close to my heart, since my daughter is battling this horrible childhood liver disease.

How has the internet affected your business and how do you think it might affect your business in the future?

The internet is great for business. I can stay connected with my clientele through Facebook and Instagram, and they can keep up to date with new services and deals we’re offering.

In what area of your business do you invest the most energy?

Waxing! Even though I own the business, I still wax 32 hours a week. I also do lashes on my days off.

If you had to choose another career or start another business what would it be?

Photography. I love taking pictures, and I have recently started a new company: J.Nouvel Photography.

What’s your favorite saying or quotation?

“Don’t gain the world and lose your soul. Wisdom is better than silver and gold.”

-Bob Marley

What inspires you?

My husband and daughter inspire everything I do. They are my motivation to be the best that I can be.

What kind of wax do you use?

Brazilian Waxing Boutique manufactures our own wax imported from Italy. It’s a blend that moisturizes the skin and has essential oils.
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