Piloncillo is an unrefined brown sugar from Mexico also known as panela and panocha. The name piloncillo literally means "little pylon," which refers to its traditional cone shape. Piloncillo can be used as a substitute for brown sugar in any recipe, as it has a similar, but stronger, flavor. Since piloncillo is unrefined, it contains more minerals than brown sugar (which is typically made by adding molasses to refined white sugar). Piloncillo is also thought to help treat the common cold due to its high levels of vitamin C. Many New Mexico supermarkets carry it in their international or Mexican foods isle.